Head of Product · Berlin
Scaling high-impact product organizations with a focus on discovery, innovation, and mentorship. 12+ years at Babbel, from pioneering cross-functional roles to leading AI-first product strategies.
About
I've spent over a decade at Babbel working at the intersection of product, technology, and language learning. As a product leader, I focus on turning strategic vision into tangible experiences through lean methodologies, fast iteration, and a relentless focus on the learner.
I thrive on structural impact: I executed the Product Discovery pilot at Babbel, establishing the company’s current validation standards. I believe in growing people as much as products—having mentored 5 Product Managers to help them master their craft and reach their next level of seniority.
My leadership style is grounded in the wisdom of industry pioneers. I’ve had the privilege of being mentored by Jeff Patton and Petra Wille, whose philosophies on outcome-centric discovery and product leadership continue to shape my approach to building strong, autonomous teams.
Before product, there was music. For 15 years, I worked at the highest levels of the international music business as a session musician, producer, and sound designer. Based in Barcelona and Berlin, I collaborated with world-class artists including Asian Dub Foundation, Manu Chao, Che Sudaka, Gemelli DiVersi, Dissidenten, Modena City Ramblers, XOC, and 1. Futurologischer Congress.
Music is the second language everybody understands.
That conviction still shapes how I think about product: it's not about features, it's about what people feel. This deep connection between communication and craft is what led me from a technical support role to leading product innovation at scale.
Current Role
Principal Product Manager, Babbel
Based In
Berlin, Germany
Languages
Italian, English, Spanish, German
Focus Areas
AI Products · Language Learning · Agile Innovation
Experience
2025 — Present
Babbel · Berlin
Driving the vision and execution of Babbel’s AI-powered business pivot. Focused on high-scale conversational AI, achieved 35% weekly retention through a "Speak First" strategic paradigm, while managing cross-departmental alignment and total cost of ownership (LLM/Voice).
2022 — 2025
Babbel · Berlin
Built and led "Team Asimov," a cross-functional innovation unit that took Babbel Speak from hackathon prototype to a core product pillar. Planned and executed the launch of the Speak Tab on iOS and Android—shaping the roadmap and mentoring junior staff within the team.
2018 — 2022
Babbel · Berlin
Transitioned from QA into product management. Grew from Junior PM to Senior PM Learning Experience, driving product strategy across multiple areas and championing outcome-centric agile practices across the organization.
2014 — 2018
Babbel · Berlin
Started in technical support and moved into QA engineering. Built a deep understanding of the product from the ground up—the technical foundation that informed a 12-year journey to product leadership.
— 2013
Independent · International
A 15-year career at the intersection of performance and technology. Collaborated with a diverse range of international artists including Asian Dub Foundation, Manu Chao, Che Sudaka, Gemelli DiVersi, Dissidenten, Modena City Ramblers, XOC, and 1. Futurologischer Congress. Worked globally as a touring musician, record producer, and FOH sound engineer—obsessing over craft and human connection to build experiences that resonate.
Certifications & Education
2021
Scrum Alliance · Certified by Jeff Patton
2016
German Testing Board · Foundation & Agile Extension
1999
Associazione IDEA · Certificato di Competenze Superiori
Advanced vocational training co-funded by the European Social Fund, focusing on ensemble performance, music technologies, and production.
1996
Liceo Artistico Statale di Bologna
Specializing in Art, Architecture, and Design—a foundation that continues to inform my structural thinking and user-centric approach.
Projects & Strategy
Strategic Case Study
Planned and executed the transition from a hackathon idea to a core business pillar. Defined the retention-first strategy and the shift toward active conversational modalities.
Organizational Innovation
Championed and executed the pilot project that introduced formal Product Discovery frameworks at Babbel, leading to a company-wide shift toward evidence-based product decisions.
Content Integration
Directed the strategy to integrate audio-first learning into the core app experience, expanding the product's reach into passive learning moments.
Instructional Design
Planned the instructional foundation for Babbel’s initial spoken practice offerings, serving as the blueprint for later AI scaling.
Growth · Core Loop
Reimagined the vocabulary review experience, optimizing the retention of long-term learning through strategic UX and spaced repetition.
Core Product
Planned and executed content innovation across core learning paths, integrating text, audio, and visual cues for a more comprehensive pedagogical experience.
Media & Partnerships
Driving brand engagement and language learning through a strategic partnership with Inter Miami CF. As the Official Language Learning Partner, Babbel empowers fans and players to connect across cultures, highlighting the role of communication in the global sports community.
Get in Touch
I'm always happy to connect with fellow product people, language enthusiasts, or anyone curious about building AI-powered experiences. Feel free to reach out.